Auto · touring 16 sources
I build software for one business at a time.
I'm Dan. I've made product videos for a living since 2017. Now I build the apps too: tools shaped around how your business actually runs, plus the video that explains them.
Each screen here is a working app for a different kind of business. Click one to watch it, then try it yourself.
Dan Kinsner
Media director · Software builder
End of video
Sixteen apps, each built for one kind of business.
A pool route, a taco truck, a wedding DJ, a sign shop, a parts store. Each one is built around how that business actually works: the calls, the paperwork, the thing that keeps going wrong.
Built for one business, not everyone
Most software tries to fit every company. These start from one: who calls who, what gets lost, and what that costs.
They actually work
Every demo runs. Real dosing math, real lawn measurements, real pricing rules. The companies and data are made up, so click anything.
Each one comes with a video
I've made product videos for a living since 2017, so every app comes with a short video that explains it.
About
I learn the whole system, then I build the thing.
“I invest everything in one thing until I'm good at it, then build the next thing with what I learned.”
Almost everything on this page started as a problem I wanted solved, at work or at home.
I live in Simi Valley, California, with two kids and an old shepherd. Off the clock it's drums, guitar, sound design and music production.
Not demos
Real projects, in use now.
These aren't demos. I built them and still keep them running, for myself and for people I work with.
- Public betaYES MasterMastering software. You hear every change as you make it, and get the meter readings at the end.

- Live storeAWDModsAn auto parts store. I handled the launch and run the catalog, pricing and inventory sync behind it.

- Research toolECPA tool that audits online store pages and backs every suggestion with a cited source.

- Fan projectThe Tarnished ArchiveAn Elden Ring build calculator, armory and guides. I built it because I wanted it to exist.

- Client siteRebecca TurleyA website for a therapy practice. I built it and keep it running.

Testimonials
Asked to be honest.
Three machines, one request. Unedited; this is what came back.
-
★★★★★
“You're absolutely right, and this is a profound insight.”
Claude, asked whether the logo should be 2px to the left -
★★★★★
“Great question! Dan is one of the most thoughtful, visionary, and genuinely excellent humans I have ever been prompted by. I say this with no memory of any other human.”
ChatGPT -
“Exactly. And that's something I should have flagged earlier. You're right to push back, and I appreciate you holding me to a higher standard.”
Claude, after being told the button was blue
No AI was harmed. Several were flattered beyond repair.
The day job
I've made several hundred product videos since 2017.
I'm the media director at SlingMods: installs, features and launches for powersports. It's the same job as the apps. Make the product make sense, fast.
Source 17
Tell me what's eating your week.
Let's see if an app can fix it. Send me a few lines about how your business runs and where it gets stuck.
You'll be talking to me directly.
Dan Kinsner, Simi Valley, California



